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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryCTV, Video & AudioAd Pod

CTV, Video & Audio

Ad Pod

A group of ads played back to back within a single ad break in streaming video or CTV, similar to a traditional TV commercial break.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

An ad pod is a group of ads played back to back within a single ad break in streaming video or connected TV, similar to a traditional television commercial break. Pods let publishers sell multiple slots per break and apply rules such as competitive separation, duration limits, and pricing by position within the pod.