Glossary/CTV, Video & Audio/Ad Pod
CTV, Video & Audio
Ad Pod
A group of ads played back to back within a single ad break in streaming video or CTV, similar to a traditional TV commercial break.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
An ad pod is a group of ads played back to back within a single ad break in streaming video or connected TV, similar to a traditional television commercial break. Pods let publishers sell multiple slots per break and apply rules such as competitive separation, duration limits, and pricing by position within the pod.