Advantage+ Sales Campaigns

Meta's end-to-end automated sales campaign, renamed from Advantage+ Shopping in 2025, that uses AI to set audience, placement, budget, and creative.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Advantage+ sales campaigns are Meta's end-to-end automated campaign type for driving online sales, renamed from Advantage+ Shopping campaigns in 2025. Meta's AI determines audience, placements, budget distribution, and creative combinations based on the advertiser's goal and assets. They simplify setup and often improve efficiency, though advertisers give up much manual targeting control.