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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryCTV, Video & AudioAverage Active Sessions (AAS)

CTV, Video & Audio

Average Active Sessions (AAS)

A streaming audio metric measuring the average number of concurrent listening sessions per minute over a time period.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Average active sessions (AAS) is a streaming audio metric measuring the average number of concurrent listening sessions per minute over a given time period. It gives a sense of how many streams are active at once, helping digital audio publishers describe their audience size in terms comparable to broadcast radio metrics.