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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryB2B & GrowthBANT

B2B & Growth

BANT

A lead qualification method checking a prospect's Budget, Authority, Need and Timeline.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

BANT is a lead qualification method that checks a prospect's Budget, Authority, Need and Timeline. Sales teams use it to judge whether an opportunity is worth pursuing and how to prioritize it. It is simple and widely known, though many teams supplement it with frameworks better suited to complex, committee-driven purchases.