Glossary/B2B & Growth/BANT
B2B & Growth
BANT
A lead qualification method checking a prospect's Budget, Authority, Need and Timeline.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
BANT is a lead qualification method that checks a prospect's Budget, Authority, Need and Timeline. Sales teams use it to judge whether an opportunity is worth pursuing and how to prioritize it. It is simple and widely known, though many teams supplement it with frameworks better suited to complex, committee-driven purchases.