Glossary/AI in Marketing/Context Engineering
AI in Marketing
Context Engineering
Designing everything an AI model sees, including instructions, examples, retrieved documents, memory, and tools, so it performs reliably; popularized in 2025.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Context engineering is designing everything an AI model sees when performing a task, including instructions, examples, retrieved documents, memory and available tools, so it performs reliably. Popularized in 2025, the term extends prompt engineering to whole systems, recognizing that output quality depends heavily on the information supplied to the model.