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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryB2B & GrowthConversation Intelligence

B2B & Growth

Conversation Intelligence

Software that records, transcribes, and analyzes sales calls to surface insights, coaching opportunities, and deal risks.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Conversation intelligence is software that records, transcribes and analyzes sales calls to surface insights, coaching opportunities and deal risks. It can track talk ratios, competitor mentions, objections and next steps. Sales leaders use it to coach reps, improve forecasting and spread effective practices across the team.