Glossary/Privacy & Identity/Digital Services Act (DSA)
Privacy & Identity
Digital Services Act (DSA)
An EU law regulating online platforms that bans ads targeted to minors or based on sensitive data and requires ad transparency and repositories.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
The Digital Services Act (DSA) is a European Union law regulating online platforms and intermediaries. For advertising, it bans ads targeted to minors and ads based on sensitive data such as health or religion, and requires clear labeling of who paid for each ad. The largest platforms must also maintain public ad repositories.