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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryAI in MarketingEmbeddings

AI in Marketing

Embeddings

Numerical representations of text, images, or products that capture meaning, letting software find similar items even when wording differs.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Embeddings are numerical representations of text, images or products that capture their meaning as points in a mathematical space. Items with similar meaning sit close together, so software can find related content, products or queries even when wording differs. They power semantic search, recommendations and retrieval for AI assistants.