Glossary/AI in Marketing/Embeddings
AI in Marketing
Embeddings
Numerical representations of text, images, or products that capture meaning, letting software find similar items even when wording differs.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Embeddings are numerical representations of text, images or products that capture their meaning as points in a mathematical space. Items with similar meaning sit close together, so software can find related content, products or queries even when wording differs. They power semantic search, recommendations and retrieval for AI assistants.