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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryPrivacy & IdentityEU-U.S. Data Privacy Framework (DPF)

Privacy & Identity

EU-U.S. Data Privacy Framework (DPF)

The 2023 mechanism allowing certified US companies to receive personal data from the EU, replacing the invalidated Privacy Shield.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

The EU-U.S. Data Privacy Framework (DPF) is the 2023 mechanism that allows certified US companies to receive personal data from the European Union without additional transfer safeguards. It replaced the Privacy Shield, which the EU's top court invalidated. Companies self-certify with the US Department of Commerce and must follow its privacy principles.