Good-Better-Best Pricing

Offering three tiers of a product at rising prices so customers self-select, often nudging them toward the middle option.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Good-better-best pricing is the practice of offering three tiers of a product at rising prices so customers can self-select. Each tier adds features or quality, capturing buyers with different budgets. The middle option often benefits most, because the cheap tier makes it look richer and the premium tier makes it look reasonable.