Glossary/SEO & Content/Hreflang Tag
SEO & Content
Hreflang Tag
An HTML attribute that tells search engines which language and regional version of a page to show users in different locales.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
An hreflang tag is an HTML attribute that tells search engines which language and regional version of a page to show users in different locales. It is used on international sites with translated or localized pages, such as English for Canada and the UK. Correct implementation requires reciprocal tags across every version listed.