Glossary/Retail Media & Commerce/Landed Cost
Retail Media & Commerce
Landed Cost
The total cost of getting a product to a buyer or warehouse, including purchase price, freight, insurance, duties, and fees.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Landed cost is the total cost of getting a product to a buyer or warehouse, including the purchase price, freight, insurance, customs duties, taxes, and handling fees. Calculating it accurately is essential for setting profitable prices, especially for imported goods. Overlooking components can make products appear more profitable than they are.