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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryRetail Media & CommerceLanded Cost

Retail Media & Commerce

Landed Cost

The total cost of getting a product to a buyer or warehouse, including purchase price, freight, insurance, duties, and fees.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Landed cost is the total cost of getting a product to a buyer or warehouse, including the purchase price, freight, insurance, customs duties, taxes, and handling fees. Calculating it accurately is essential for setting profitable prices, especially for imported goods. Overlooking components can make products appear more profitable than they are.