Link Tracking Protection

An Apple feature that strips known tracking parameters, such as click IDs, from URLs in Mail, Messages and Safari Private Browsing.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Link Tracking Protection is an Apple feature that strips known tracking parameters, such as advertising click IDs, from URLs opened in Mail, Messages and Safari Private Browsing. It can break click-based attribution for affected traffic, though standard campaign tags such as UTM parameters are generally left intact.