Glossary/AI in Marketing/Natural Language Processing (NLP)
AI in Marketing
Natural Language Processing (NLP)
The field of AI that lets computers understand and generate human language.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Natural language processing (NLP) is the field of artificial intelligence that lets computers understand, interpret, and generate human language. It underpins tools such as chatbots, translation, search, voice assistants, and sentiment analysis. In marketing, NLP helps analyze reviews and social conversations, classify content, and generate copy at scale.