Glossary/Strategy & Frameworks/OKRs (Objectives and Key Results)
Strategy & Frameworks
OKRs (Objectives and Key Results)
A goal-setting system pairing ambitious objectives with measurable key results, created by Andy Grove at Intel and popularized by John Doerr.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
OKRs, or Objectives and Key Results, are a goal-setting system that pairs ambitious, qualitative objectives with a few measurable key results. Created by Andy Grove at Intel and popularized by John Doerr, they align teams around priorities and make progress visible. They are usually set quarterly and reviewed regularly.