One-to-Few ABM (ABM Lite)

Short answer

One-to-few ABM, also called ABM lite, is an account-based marketing tier that groups similar target accounts, such as by industry or need, and tailors programs to each cluster. It sits between highly personalized one-to-one ABM and scaled one-to-many ABM, balancing relevance with efficiency by sharing content and campaigns across accounts with common challenges.