OpenOOH Venue Taxonomy

A standardized set of out-of-home venue categories, adopted by IAB Tech Lab, used to classify DOOH screens in programmatic buying.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

The OpenOOH Venue Taxonomy is a standardized set of out-of-home venue categories, such as airports, gyms, and transit stations, adopted by IAB Tech Lab. It is used to classify digital out-of-home screens consistently in programmatic buying, so buyers can target and report on venue types across different media owners and platforms.