Outstream Video

Video ads that play outside of video content, such as within article text or a feed, often auto-playing muted when scrolled into view.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Outstream video refers to video ads that play outside of video content, such as within article text, in a social feed, or between paragraphs. They often auto-play muted when scrolled into view and pause when out of view. The format gives advertisers video reach on sites with little or no video content.