Glossary/B2B & Growth/Pipeline Coverage Ratio
B2B & Growth
Pipeline Coverage Ratio
Total open pipeline value divided by the revenue target for a period, used to judge whether there is enough pipeline to hit quota.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Pipeline coverage ratio is total open pipeline value divided by the revenue target for a period, used to judge whether there is enough pipeline to hit quota. A ratio of three, for example, means pipeline is three times the target. The right ratio depends on historical win rates, deal sizes and sales cycle length.