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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryAgency & IndustryPress Release

Agency & Industry

Press Release

An official written announcement distributed to media sharing news like launches, results or appointments.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

A press release is an official written announcement that an organization distributes to journalists and media outlets to share newsworthy information, such as product launches, financial results, partnerships or executive appointments. It typically follows a standard format with headline, dateline, key facts and quotes. Public companies also use releases to meet disclosure obligations.