Rich Communication Services (RCS)

An upgraded mobile messaging standard that adds branding, images, carousels, and buttons to texts, supported on Android and on iPhones since iOS 18.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Rich Communication Services (RCS) is an upgraded mobile messaging standard that adds branding, images, carousels and buttons to texts, supported on Android and on iPhones since iOS 18. Business messages can show verified sender names and logos. RCS enables app-like interactions within the messaging inbox, with SMS often used as a fallback.