Glossary/AI in Marketing/Share of Model
AI in Marketing
Share of Model
A brand's share of mentions or recommendations across AI model answers in its category.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Share of model is a brand's share of mentions or recommendations across AI model answers in its category. Similar to share of voice in traditional media, it indicates how visible a brand is when people ask AI assistants for advice or product suggestions. It is measured by tracking responses to a set of relevant prompts.