Glossary/SEO & Content/301 Redirect
SEO & Content
301 Redirect
A permanent redirect sending users and search engines from an old URL to a new one while passing most ranking signals.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
A 301 redirect is a permanent redirect that sends users and search engines from an old URL to a new one while passing most ranking signals. It is used when pages move, sites migrate or content is consolidated. Search engines eventually replace the old URL with the new one in their index, preserving traffic and links.