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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossarySEO & Content302 Redirect

SEO & Content

302 Redirect

A temporary redirect telling browsers and search engines a page has moved for now and the original URL should remain indexed.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

A 302 redirect is a temporary redirect telling browsers and search engines that a page has moved for now and the original URL should remain indexed. It suits short-term situations such as maintenance, testing or seasonal promotions. Using a 302 for a permanent move can delay search engines from consolidating signals to the new URL.