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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryPrivacy & IdentityAds Data Hub (ADH)

Privacy & Identity

Ads Data Hub (ADH)

Google's cloud-based clean room for analyzing Google ads and YouTube event data alongside an advertiser's first-party data in BigQuery under privacy checks.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Ads Data Hub (ADH) is Google's cloud-based clean room for analyzing Google ads and YouTube event data alongside an advertiser's first-party data in BigQuery. Queries run under privacy checks that return only aggregated results, so advertisers can measure reach, overlap and conversion paths without accessing user-level Google data.