Amazon Marketing Cloud (AMC)

Amazon's clean room for analyzing ad and shopper data at aggregate level.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Amazon Marketing Cloud (AMC) is Amazon's clean room solution for analyzing advertising and shopper data at an aggregate level. Advertisers can run queries combining Amazon Ads signals with their own data, without accessing individual-level information. It supports custom attribution, path-to-purchase analysis, and audience building.