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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryAI Search & EmergingAgent-to-Agent Commerce

AI Search & Emerging

Agent-to-Agent Commerce

Transactions negotiated between a shopper's AI agent and a merchant's AI agent, with humans setting goals and approvals.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Agent-to-agent commerce is a model of transactions negotiated between a shopper's AI agent and a merchant's AI agent. The buyer's agent states needs and constraints, the seller's agent responds with products, prices, and terms, and humans set goals and approve purchases. It depends on shared protocols, trusted identity, and secure payments.