AI in Marketing

AI SDR

An AI agent that does sales development work, such as researching prospects, writing outreach, and booking meetings, alongside or instead of human reps.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

An AI SDR is an AI agent that performs sales development work, such as researching prospects, writing personalized outreach and booking meetings, alongside or instead of human sales development representatives. It can scale prospecting volume, but results depend on data quality, message relevance and oversight to protect sender reputation and brand.