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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossarySocial & CreatorAlgorithmic Feed

Social & Creator

Algorithmic Feed

A social feed ranked by predicted relevance and engagement rather than in chronological order.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

An algorithmic feed is a social feed ranked by predicted relevance and engagement rather than in chronological order. Platforms use signals such as past interactions, watch time and content type to decide what each user sees. For marketers, it means reach depends less on follower count and more on how audiences engage.