Short-Form Video

Vertical videos usually under a minute or two, like TikToks, Reels and Shorts, now a dominant social content format.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Short-form video is vertical video content, usually under a minute or two long, made for mobile viewing on platforms such as TikTok, Instagram Reels and YouTube Shorts. It has become a dominant social media format. Brands use it for discovery and engagement because algorithmic feeds can show it to large audiences beyond existing followers.