Alternative Currency (TV Measurement)

A non-Nielsen audience measurement, from providers such as VideoAmp, iSpot, or Comscore, that buyers and sellers agree to transact TV ads on.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

An alternative currency in TV measurement is a non-Nielsen audience measurement that buyers and sellers agree to use as the basis for transacting TV ads. Providers include VideoAmp, iSpot, and Comscore. These currencies typically draw on large-scale set-top box and smart TV data, and their adoption reflects demand for more granular, cross-platform measurement.