Joint Industry Committee (JIC)

A US body formed in 2023 by TV networks and agencies to set standards for and certify alternative TV measurement currencies.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

The Joint Industry Committee (JIC) is a US body formed in 2023 by TV networks and agencies to set standards for, and certify, alternative TV measurement currencies. It evaluates measurement providers against agreed requirements, aiming to give buyers and sellers confidence in transacting on currencies other than Nielsen.