Glossary/AI in Marketing/Amazon Brand+ and Performance+
AI in Marketing
Amazon Brand+ and Performance+
AI-automated Amazon DSP campaign types using Amazon's predictive models: Brand+ for awareness and consideration, Performance+ for conversions.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Amazon Brand+ and Performance+ are AI-automated campaign types in Amazon DSP that use Amazon's predictive models to find audiences and optimize delivery. Brand+ is aimed at awareness and consideration goals, while Performance+ focuses on driving conversions, reducing the manual audience setup traditionally required in programmatic campaigns.