Performance Max (PMax)

Google's AI-driven campaign type that runs across all Google channels from one campaign.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Performance Max (PMax) is Google's AI-driven campaign type that lets advertisers run ads across all Google channels, including Search, YouTube, Display, Discover, Gmail, and Maps, from a single campaign. Advertisers provide goals, budgets, creative assets, and audience signals, while Google's automation handles bidding, placement, and creative combinations.