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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryCTV, Video & AudioAnnouncer-Read Ad

CTV, Video & Audio

Announcer-Read Ad

A podcast or audio ad read by a network or producer voice rather than the show's host.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

An announcer-read ad is a podcast or audio ad read by a network or producer voice rather than the show's own host. It can be produced once and distributed across many shows, making it easier to scale than host-read ads, though it generally lacks the personal endorsement and familiarity that host reads carry with listeners.