Glossary/CTV, Video & Audio/Announcer-Read Ad
CTV, Video & Audio
Announcer-Read Ad
A podcast or audio ad read by a network or producer voice rather than the show's host.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
An announcer-read ad is a podcast or audio ad read by a network or producer voice rather than the show's own host. It can be produced once and distributed across many shows, making it easier to scale than host-read ads, though it generally lacks the personal endorsement and familiarity that host reads carry with listeners.