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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryMobile & App MarketingAndroid App Links

Mobile & App Marketing

Android App Links

Verified web links that open the matching Android app directly, the Android counterpart to iOS Universal Links.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Android App Links are verified web links that open the matching Android app directly when it is installed. The app owner proves ownership of the website domain, so Android skips the app chooser dialog. They are the Android counterpart to iOS Universal Links and are widely used for deep linking from ads, emails, and web pages.