Glossary/Mobile & App Marketing/Android App Links
Mobile & App Marketing
Android App Links
Verified web links that open the matching Android app directly, the Android counterpart to iOS Universal Links.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Android App Links are verified web links that open the matching Android app directly when it is installed. The app owner proves ownership of the website domain, so Android skips the app chooser dialog. They are the Android counterpart to iOS Universal Links and are widely used for deep linking from ads, emails, and web pages.