Glossary/Privacy & Identity/Anonymization
Privacy & Identity
Anonymization
Irreversibly processing data so individuals can no longer be identified by any reasonable means, taking it outside the scope of GDPR.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Anonymization is irreversibly processing data so individuals can no longer be identified by any reasonable means. Truly anonymized data falls outside the scope of GDPR. Achieving it is difficult, since combining datasets can re-identify people, so simply removing names or hashing emails usually does not qualify.