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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryPrivacy & IdentityDifferential Privacy

Privacy & Identity

Differential Privacy

Adding statistical noise so aggregate insights can be shared without identifying individuals.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Differential privacy is a mathematical technique that adds calibrated statistical noise to data or query results so aggregate insights can be shared without revealing whether any individual's information is included. It provides a measurable privacy guarantee and is used in clean rooms, analytics products and official statistics.