Glossary/Privacy & Identity/Differential Privacy
Privacy & Identity
Differential Privacy
Adding statistical noise so aggregate insights can be shared without identifying individuals.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Differential privacy is a mathematical technique that adds calibrated statistical noise to data or query results so aggregate insights can be shared without revealing whether any individual's information is included. It provides a measurable privacy guarantee and is used in clean rooms, analytics products and official statistics.