Audible and Visible on Complete (AVOC)

The share of video impressions that were both audible and viewable when the ad finished playing.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Audible and visible on complete (AVOC) is a video metric measuring the share of impressions in which an ad was both audible and viewable at the moment it finished playing. It indicates how many viewers had the opportunity to both see and hear the complete message, making it a stricter quality signal than viewability alone.