Glossary/Mobile & App Marketing/Average Revenue Per Daily Active User (ARPDAU)
Mobile & App Marketing
Average Revenue Per Daily Active User (ARPDAU)
Daily revenue divided by daily active users, a common mobile gaming metric for monetization efficiency.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Average revenue per daily active user (ARPDAU) is a day's total revenue divided by that day's daily active users. It usually combines in-app purchase and ad revenue. Common in mobile gaming, it measures monetization efficiency and helps teams evaluate the impact of pricing, ad placement, and live events from day to day.