Glossary/Mobile & App Marketing/Billing Grace Period
Mobile & App Marketing
Billing Grace Period
A window in which a subscriber keeps access while the app store retries a failed renewal payment.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
A billing grace period is a window in which a subscriber keeps access to paid features while the app store retries a failed renewal payment. Apple and Google both let developers enable it. If the payment succeeds during the window, the subscription continues uninterrupted, reducing involuntary churn caused by temporary payment problems.