Bot Traffic

Automated, non-human visits to sites or apps that generate fake impressions or clicks.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Bot traffic is automated, non-human activity on websites or apps. Some bots are benign, such as search engine crawlers, but fraudulent bots generate fake impressions, clicks, or conversions that advertisers pay for. Detecting and filtering invalid traffic is a core function of ad verification and fraud prevention tools.