Brand Indicators for Message Identification (BIMI)

An email standard that displays a brand's verified logo next to messages in supporting inboxes, requiring DMARC enforcement first.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Brand Indicators for Message Identification (BIMI) is an email standard that displays a brand's verified logo next to messages in supporting inboxes, requiring DMARC enforcement first. Some mailbox providers, including Gmail, also require a verified certificate proving logo ownership. BIMI increases brand visibility in the inbox and signals that messages are authenticated.