Glossary/Strategy & Frameworks/Business Model Canvas
Strategy & Frameworks
Business Model Canvas
Alexander Osterwalder's one-page template of nine building blocks, from customer segments to cost structure, popularized in 'Business Model Generation' (2010).
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
The Business Model Canvas is a one-page template for describing how an organization creates, delivers and captures value. Developed by Alexander Osterwalder and popularized in Business Model Generation (2010), it covers nine building blocks, including customer segments, value propositions, channels, revenue streams and cost structure. Teams use it to map and test business ideas.