Business Intelligence (BI)

Tools and practices, such as Tableau, Power BI and Looker, for analyzing business data and presenting it in reports and dashboards.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Business intelligence (BI) is the set of tools and practices used to collect, analyze, and present business data in reports and dashboards that support decisions. Common platforms include Tableau, Microsoft Power BI, and Looker. For marketers, BI combines data from ad platforms, CRM, and sales systems to track performance and spot trends.