Glossary/Privacy & Identity/Canada's Anti-Spam Legislation (CASL)
Privacy & Identity
Canada's Anti-Spam Legislation (CASL)
Canadian law requiring consent, sender identification and an unsubscribe mechanism for commercial electronic messages such as marketing email and texts.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Canada's Anti-Spam Legislation (CASL) is a federal law, in force since 2014, that regulates commercial electronic messages such as marketing emails and texts. Senders must have express or implied consent, identify themselves clearly, and include a working unsubscribe mechanism. Violations can bring administrative penalties of up to $10 million per violation for businesses.