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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryAI Search & EmergingComet Plus

AI Search & Emerging

Comet Plus

Perplexity's $5 subscription, launched 2025, that shares 80% of revenue with publishers based on human visits, AI citations, and agent actions.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Comet Plus is Perplexity's $5 subscription, launched in 2025, that shares 80% of its revenue with participating publishers. Payments are based on human visits to publisher content, citations in Perplexity's AI answers, and actions taken by its AI agents. It is one of several models for compensating publishers in AI search.