Glossary/AI in Marketing/Computer Vision
AI in Marketing
Computer Vision
AI that interprets images and video, used for visual search and contextual targeting.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Computer vision is a field of artificial intelligence that interprets images and video, recognizing objects, scenes, text and faces. In marketing it powers visual search, contextual ad targeting based on video content, brand safety screening and product tagging, helping systems understand visual media at a scale manual review cannot match.