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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryAI in MarketingComputer Vision

AI in Marketing

Computer Vision

AI that interprets images and video, used for visual search and contextual targeting.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Computer vision is a field of artificial intelligence that interprets images and video, recognizing objects, scenes, text and faces. In marketing it powers visual search, contextual ad targeting based on video content, brand safety screening and product tagging, helping systems understand visual media at a scale manual review cannot match.