Glossary/AI in Marketing/Multimodal AI
AI in Marketing
Multimodal AI
AI that can understand and generate more than one type of input or output, such as text, images, audio, and video.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Multimodal AI is artificial intelligence that can understand and generate more than one type of input or output, such as text, images, audio, and video. A multimodal model might describe a photo, answer questions about a chart, or create video from a script. For marketers, it enables richer creative production and visual search experiences.