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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryAI in MarketingMultimodal AI

AI in Marketing

Multimodal AI

AI that can understand and generate more than one type of input or output, such as text, images, audio, and video.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Multimodal AI is artificial intelligence that can understand and generate more than one type of input or output, such as text, images, audio, and video. A multimodal model might describe a photo, answer questions about a chart, or create video from a script. For marketers, it enables richer creative production and visual search experiences.