Cost Per Completed View (CPCV)

A pricing model where the advertiser pays only when a video ad plays to completion.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Cost per completed view (CPCV) is a video advertising pricing model in which the advertiser pays only when a video ad plays through to completion. It is calculated by dividing spend by completed views. CPCV aligns cost with full message delivery and is common for connected TV and online video campaigns focused on awareness.